Your resource box is key to getting someone to click through from your article to your site. A well written and presented resource box will get the reader to do what you want and click. An article poorly written will not get the reader to your resource box, well a poorly thought out resource box will not get the reader to your site so you need to ensure you have the best of both. So how exactly can you get the reader to decide your resource box is worth the click?
Be informative. The reader doesn't care who you are or what you have done. All they care about is their problem that brought them to your article and how they can solve it in the quickest way possible. And speaking of quick, keep your resource box short and sweet, the reader doesn't want a novel, they want to know where to go and how to get there fast.
Entice your reader to click that link. Include a strong call to action. Play to their emotional insecurity that brought them to the internet for information. Play to their needs and wants and you will entice them to give you that elusive click." To lose weight and get all the guys to pay attention to you click here!" This addresses their problem ( their weight) something they are lacking ( male attention) and an action (click here). You want to show them you have the tools to fix their problem, to make everything alright.
